Tuesday, December 30, 2008

The end of "Green"...

This may be old news to some but I figured that, with 2008 fading into memory, it's time we retired the term "Green", too.

Let's face it. "Green" has become a marketing term. What used to refer to something being at least less harmful for the environment, has been reduced to so much lip service.

My company, for instance, has a line of "Green" products. They're determined to be "Green" because they use less power than other products... but please don't ask for relevance. It's pointless, meaningless, crap. Ignore it.

We need a new word for "Green"... or we need to smack people who fuck with language...

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